Postcards from Summer
TikTok Video Concept

A 15-second TikTok extension of the summer campaign. The brief was to translate the campaign’s visual world into a short, platform-native format that could keep the shoes visible without feeling like a conventional product ad.

The creative move was to turn campaign moments into physical postcards. As each card is revealed, a new character, shoe or fragment of summer appears - giving the content a tactile rhythm while connecting the product to memory, personality and experience.

I developed the social concept, visual format, shot structure, pacing, sound direction and AI-generated imagery. The result gives the footwear brand a repeatable content format that can expand into a series of short videos, each highlighting a different product or summer story.